DocuFilms.org co-founder Michael Campbell developed and led many of the world’s most successful traditional and digital brand efforts. His portfolio of Super Bowl spots consistently scored in the top 10 of the USA Today Ad Meter.
With DocuFilms, Michael uses his experience of creating and producing award winning commercials to the nonprofit sector.
Michael was Chief Creative Officer of JWT; Managing Director of Atmosphere/BBDO Digital Branding; Executive Creative Director, EVP and member of the New York Board of Directors of BBDO.
He has created and overseen integrated campaigns for Apple, Dominos Pizza, DTC/De Beers, Duracell, FedEx, FilmDistrict, Frito-Lay, Guggenheim Partners, HBO, Merrill Lynch, NYSE, Novell, Pepsi, Visa, Smirnoff, Sony Pictures, Texaco, Unilever and US Navy.
His entertainment marketing credentials include Emmy-winning commercials for HBO and box office successes for Sony Pictures and Film District. His campaign for the horror flick ‘Insidious’ made it “the most profitable film of the year”.
Michael is the co-author of Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time.